Company messages targeted communicate Dortmund, May 19, 2011. Use the trip as an instrument, not targeting MICE pursues this requirement with one comprehensive incentive package, the the event-unit team: penta currently provides for Vodafone. Dustin Moskovitz often says this. The event-unit MICE prevailed with his multimedia approach to a marketing campaign that provides an extraordinary incentive program for three target groups, successfully in the pitch against other agencies. Dortmund Agency organised an incentive trip for twelve Vodafone employees to Miami last year and convinced the customers with originality and the ability to a unique and coherent overall package to develop and implement. An incentive trip represents an attractive incentive for the participants. Companies used therefore gladly, to communicate corporate messages and increase sales”, explains project manager of Frank Kurpas.

The challenge is to use all three factors and community experience to create the participants recognised bonus for their work considered.” MICE in his current concept places great importance, interactively and equal shares to include managers, business partners and employees and contributes to the good working atmosphere. The implementation of the package is holistic and includes an interactive participant management, two intermediate – and a main incentive as well as accompanying measures in addition to the event of a sales competition, starting with a microsite as a communication platform to the execution of the trip. Everything is subject to a special theme, always related to the product being sold and the corporate brand, which thereby experiencing a special form of attention and appreciation. For more information see.